Using Mind Maps for Business Strategy: My Unexpected Secret Weapon Using Mind Maps for Business Strategy: My Unexpected Secret Weapon The Messy Start That Changed Everything A few years back, I was building out a digital product for a mid-sized logistics company (let’s call them SwiftHaul ). They wanted to improve customer retention, streamline delivery, and include AI forecasting. I had all the tools—docs, Notion boards, slide decks—but everything still felt scattered. Planning became a mental juggling act. Until one day, out of sheer frustration, I reopened an old app I hadn’t touched since college: XMind . And just like that— game changer . What Is a Mind Map, Anyway? A mind map is a visual tool where you start with a central idea—like “Business Growth Strategy”—and branch off into connected topics. Center: Improve Customer Experience → Faster Delivery → Better Support → Loyal...